The Eskenzi blog aims to offer up to the minute practical advice on PR, what we’re seeing at the coalface and give an overview of what’s going on in our industry with everyone contributing to the blog – so it’s worth having a read to get an insight into all our various personalities and perspectives. No holds barred so enjoy.
Awards and Speaking Slots: A guide for success & their value
As a cybersecurity PR and marketeer, knowing the many ways you can help amplify brand awareness is becoming more critical,...
RESEARCH: Study shows 44% of people see an increase in scams since the cost of living crisis began
Eskenzi PR recently released a 2023 Cost of Living Crisis survey, which aimed to understand how Britons – and the...
RSA 23: Key Takeaways from Three Newbies
By Conor Heslin, Nicole Sigrist, and Rohit Chavda Now that the dust has settled and the jet lag has worn...
Beyond words: How video enhances PR communications
Video content has taken over the internet and changed the way people interact, behave and purchase things online. Marketers and...
RSA 2023’s Hot Topics – well, what I predict.
Melanie Johnson-Holliday The world’s cybersecurity industry will descend on San Francisco in just a few weeks’ time to discuss everything...
The Importance of Cultivating a Positive Working Environment
It’s hard to believe that it’s already been three years since the Covid-19 lockdown. For many, this resulted in being...
The Power of Newswire Services: PA Media aka Press Association
Ever wanted to say to your client you achieved over 100 pieces of coverage for them in a week? Thankfully...
How to Effectively Communicate the Importance of Cybersecurity
As cybersecurity PR professionals, our role is to help organisations communicate the importance of cybersecurity to their stakeholders. Despite an...
Why getting away for a month will lead to more work!
For the past 10 years I have made a point of taking at least a month away from my normal...
The Power of Having Spokespeople for PR
Cybersecurity wasn’t always ‘sexy’ or ‘mainstream’ but in the past decade, that has changed. We live in a digital age...
Cybersecurity Influencers – Why are they important?
When it comes to an influencer, the typical images that spring to mind tend to be a mixture of make-up...
Cybersecurity’s Unsung Heroes Revealed
Last week, we had the honour of hosting the seventh annual Security Serious Unsung Heroes Awards. It’s always been one...