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Eskenzi PR in 2020 – A Year of Coverage Highlights!

By December 24, 2020No Comments

There is no doubt that this has been a challenging year for so many of us. In fact, it’s been one of those years that has really brought things into perspective and has encouraged us to count our blessings. We can’t thank our clients enough for trusting us to get their name out there and to all those who have supported us to support them. We achieved some amazing coverage, as you’ll see below, but it goes without saying that this was a team effort. So, thank you.

Without further ado, we give you a round-up of Eskenzi PR’s 2020 coverage highlights:

Some of Our Proudest Moments of 2020:

  • With our amazing Digital Content Manager, Joel Ridley, taking lead, we grew the IT Security Guru’s online presence to 16.8k Twitter followers and site readership of 23,000.
  • We pulled off the European Cybersecurity Blogger Awards and the Security Serious Unsung Heroes Awards via Zoom without a hitch. More importantly, we had cocktail kits sent to attendees, ensuring everyone had a drink in hand. On the topic of events, we also hosted the IT Security Guru’s very first Most Inspiring Women in Cyber event! There is no doubt we work in an industry full of INCREDIBLE individuals.
  • In October, we organised a campaign that brought together a number of experts to inform and educate the wider public about the dangers posed by disinformation. From panel discussions and Tweetchats to quizzes and videos, we aimed to reach half a million people – and that we did!
  • Towards the beginning of May 2020, the team at Eskenzi PR decided to conduct a survey for ourselves. With the recent drive to remote working and the upsurge in video-conferencing, we wanted to gain some insight into the public’s thoughts regarding this new reality. With just four questions, we were able to generate three strong press releases that have helped us to accumulate 46 pieces of coverage, including the BBCForbes, The Independent and Financial Times! In mid-August 2020, Eskenzi decided that it was time to revisit our initial survey and gauge how public sentiment has shifted since the beginning of lockdown – particularly, as people look to progressively return to the office. So far, we have secured an additional 42 pieces of coverage, including the BBC World Service Radio and The Telegraph.
  • At the start of May 2020, Eskenzi PR was tasked with a one-off project to get coverage for a new client, Anomali. The objective was to increase its brand awareness in the UK, and generate as much coverage as possible in one month. Eskenzi PR considered several campaign ideas, but it was decided that we would produce a consumer survey. This would put Anomali in front of the mainstream, national and business media, as well as the security trade press. Eskenzi PR and Anomali spent some time brainstorming questions that would give us interesting and impactful media headlines. With COVID-19 being at the forefront of every media mind, we created questions around the proposed UK Smartphone tracing app – NHSx – and the public’s attitudes to it. Through a programme of targeted pre-pitching in advance of the report going live, we managed to achieve coverage in over 35 publications. This included ZDNet, Infosecurity Magazine, Computer Weekly, Verdict and TEISS. Moreover, we pitched commentary from an Anomali spokesperson about the chance of scam text messages from the COVID-19 app, which was picked up by the Press Association – resulting in over 250 pieces of coverage, including the Daily Mail, Yahoo! News, AOL and Metro.

Hope you all have a lovely holiday season and see you in the new year, ready to secure bigger and better coverage numbers!!