The Eskenzi blog aims to offer up to the minute practical advice on PR, what we’re seeing at the coalface and give an overview of what’s going on in our industry with everyone contributing to the blog – so it’s worth having a read to get an insight into all our various personalities and perspectives. No holds barred so enjoy.
How to master the Analyst Briefing – From the Analysts themselves
The benefit of briefing an analyst is twofold: As they play an important role in influencing a buyer’s purchasing decision,...
How to succeed at Rapid Response in 10 Steps
One of the most successful methods for cybersecurity companies, and a mainstay of PR activity at Eskenzi, is the rapid...
How to Write a Press Release
Press releases are crucial for any business, but more so for cybersecurity vendors because they help build trust, credibility, and...
What Makes a Story Newsworthy?
In the dynamic realm of journalism, where information flows ceaselessly, capturing our fleeting attention is no small feat. Amid the...
How Can Cybersecurity Firms Effectively Target Their Audience
In an era where digital threats loom large and data breaches are a constant concern, the role of cybersecurity firms...
How to Get Media Coverage for Your Tech Startup
Securing media coverage for your tech startup can help you build brand awareness, drive business development, get in front of...
How To Get the Most out of Working With a Cybersecurity PR Agency
With thousands of cybersecurity companies in existence, standing out has never been more challenging. However, a cybersecurity PR agency can...
How Tech Companies Can Build Brand Awareness
According to research conducted by LinkedIn and Professor John Dawes of the Ehrenberg-Bass Institute, only 5% of B2B buyers are...
Eskenzi PR International Series – How to get APAC PR right?
Welcome to the latest edition of the Eskenzi PR International Series as we journey around the world speaking with our...