The Eskenzi blog aims to offer up to the minute practical advice on PR, what we’re seeing at the coalface and give an overview of what’s going on in our industry with everyone contributing to the blog – so it’s worth having a read to get an insight into all our various personalities and perspectives. No holds barred so enjoy.
The Power of Newswire Services: PA Media aka Press Association
Ever wanted to say to your client you achieved over 100 pieces of coverage for them in a week? Thankfully...
Eskenzi is bringing Hacker Tales back!
The threat landscape is gaining intensity and the cyber underworld is becoming increasingly more sophisticated with more sinister attacks. To...
Staying Sane in the Age of 24-Hour News
We live in a strange time. We make some of our most effective connections on Twitter, our news app of...
Is ChatGPT All It’s Cracked Up to Be?
The modern landscape of public relations is evolving, and artificial intelligence (AI) is playing an increasingly prominent role. ChatGPT is...
How to Effectively Communicate the Importance of Cybersecurity
As cybersecurity PR professionals, our role is to help organisations communicate the importance of cybersecurity to their stakeholders. Despite an...
What’s working in PR?
Melanie Johnson-Holliday With 2022 done and dusted, the Eskenzi PR team took a moment to review what truly worked for...
Why getting away for a month will lead to more work!
For the past 10 years I have made a point of taking at least a month away from my normal...
The Power of Having Spokespeople for PR
Cybersecurity wasn’t always ‘sexy’ or ‘mainstream’ but in the past decade, that has changed. We live in a digital age...
Cybersecurity Influencers – Why are they important?
When it comes to an influencer, the typical images that spring to mind tend to be a mixture of make-up...
Cybersecurity’s Unsung Heroes Revealed
Last week, we had the honour of hosting the seventh annual Security Serious Unsung Heroes Awards. It’s always been one...
Attacks on healthcare: The most painful symptom of the cybercrime disease
By now, cyberattacks should come as no surprise to any self respecting news junkie. However, every now and again, a...
The death of ‘Silly Season’: Does the fabled summer holiday from news even exist anymore?
Most public relations professionals will tell you that ‘silly season’ is the period in late July and August, where Parliament...