The Eskenzi blog aims to offer up to the minute practical advice on PR, what we’re seeing at the coalface and give an overview of what’s going on in our industry with everyone contributing to the blog – so it’s worth having a read to get an insight into all our various personalities and perspectives. No holds barred so enjoy.
Why Community Matters for Cybersecurity PR Professionals
Community is at the heart of everything we do at Eskenzi PR, instinctively. It may seem strange that, as a...
What Makes a Successful Cybersecurity PR Spokesperson?
There is no shortage of smart people in the cybersecurity industry. Engineers who can reverse-engineer malware in their sleep, researchers...
Cybersecurity PR in Summer: Why Coverage Never Slows
Every year, the same assumption creeps in around late May: PR goes quiet over summer. Journalists are on leave, news...
Cybersecurity – The Importance of PR
Ask ten people what a PR campaign is, and you’ll get ten different answers. Some will say it’s getting into...
The PR Spring Clean – it’s never too late!
It’s that time of year again (or it might be a little late now, who knows), when the little lambs...
How Do You Go About Choosing The Right PR Agency?
By Yvonne Eskenzi, Founder of Eskenzi PR I’ve been running Eskenzi PR for over 30 years and in that time...
The Analyst Advantage for Cybersecurity Vendors
Analyst relations is often treated as a nice-to-have, something to do when a report is coming out or a big...
How to write a good nomination for the Most Inspiring Women in Cyber Awards
It’s that time of year again! We’ve opened the nominations for the 2026 Most Inspiring Women in Cyber Awards and...
Infosecurity Europe 2025: What Are We Looking Forward To?
With Infosecurity Europe 2025 around the corner, we asked the Eskenzi team and attending clients about what they’re most looking...
How to Win at Webinars
Webinars have become a key tool in modern marketing, enabling businesses to engage with their audience, showcase expertise, and build...
Why You Should Nominate For The 2025 Most Inspiring Women in Cyber Awards
There’s less than 12 hours to get your nominations in for the Most Inspiring Women in Cyber Awards 2025. Fortunately,...