The Eskenzi blog aims to offer up to the minute practical advice on PR, what we’re seeing at the coalface and give an overview of what’s going on in our industry with everyone contributing to the blog – so it’s worth having a read to get an insight into all our various personalities and perspectives. No holds barred so enjoy.
How Do You Go About Choosing The Right PR Agency?
By Yvonne Eskenzi, Founder of Eskenzi PR I’ve been running Eskenzi PR for over 30 years and in that time...
How to Win at Webinars
Webinars have become a key tool in modern marketing, enabling businesses to engage with their audience, showcase expertise, and build...
How to Get Media Coverage for Your Tech Startup
Securing media coverage for your tech startup can help you build brand awareness, drive business development, get in front of...
How Tech Companies Can Build Brand Awareness
According to research conducted by LinkedIn and Professor John Dawes of the Ehrenberg-Bass Institute, only 5% of B2B buyers are...
Eskenzi PR International Series – How to get APAC PR right?
Welcome to the latest edition of the Eskenzi PR International Series as we journey around the world speaking with our...
How to get the most out of your trade show presence: guidance from Infosecurity Magazine, Omdia, Former Cyberwire Editor, and Eskenzi PR
The Eskenzi PR team recently sat down for a lively, entertaining, and frank discussion with leading journalists and analysts on...
Cybersecurity goes to Hollywood – an Eskenzi PR review of Argylle and Beekeeper
While Oppenheimer may have dominated last night’s Oscars, two other recent films piqued the attention of the Eskenzi team thanks...
Meet Eskenzi PR International Series – How to succeed with French PR
France, along with the UK and Germany, is viewed as one of the top three European markets for cybersecurity companies...
How to do successful tech PR in the DACH region – tips from Eskenzi PR’s DACH lead
Having operated in DACH (Germany, Austria, and Switzerland) for over 16 years, we’ve seen first-hand how successful PR in the...
A Guide to the Increasingly Difficult Trade Media Landscape
Like most industries, cybersecurity companies covet space in the trade media. In an industry where security incidents or discoveries are...
The Solo Brands Debacle Underscores The Challenge Facing B2B Comms
Last month’s decision by Solo Brands to part ways with its CEO after its much-lauded “giving up smoke” campaign with...