PR vs Marketing: Are PR and marketing the same thing?
Many people get confused about the difference between PR and Marketing. The first thing to know is that they are not the […]
Mastering Client Calls: A Guide to Effective Communication
As an agency, establishing strong relationships with clients is crucial for success. Regular and open communication serves as the foundation for building these […]
What Exactly Is a PR Campaign?
A public relations (PR) campaign is when a series of planned activities are designed and delivered to an audience in order to […]
What is a Press Release?
In simple terms, a press release is when an official statement is delivered either to the public or to targeted members of […]
5 Ways PR Can Help Your Business Grow
A major ingredient to business growth is effective PR. Public Relations (PR) is the practice of managing a business’s communication to build […]
Considering PR as a career? Here’s why PR is a good career move
If you’ve been considering a career change you might like to explore the possibility of joining the exciting world of PR. For […]
SEO For Cyber Security Companies: How to boost visibility online
Guest post from Wagada In the ever-evolving world of cyber, establishing a strong online presence is essential for your businesses success. With […]
How to turn a regional event into a National story
At Eskenzi, it has always been our job to convert a client’s news into something tangible from a media perspective: If a […]
Unlocking Coverage: How to Successfully Pitch Cybersecurity Journalists in the UK
In the fast-paced world of cybersecurity, getting media coverage is essential for companies to raise awareness, establish credibility, and reach their target […]
Importance of Creativity & Purpose in PR
In our blog earlier this year, we spoke about the foundations of PR. The importance of issuing regular press releases to keep […]
How to Effectively Communicate the Importance of Cybersecurity
As cybersecurity PR professionals, our role is to help organisations communicate the importance of cybersecurity to their stakeholders. Despite an upward trend […]
Eskenzi’s Top Ten Tips on writing a press release
One of the largest parts of our job in public relations is writing and sharing press releases to announce our clients’ news. […]