Cybersecurity goes to Hollywood – an Eskenzi PR review of Argylle and Beekeeper
While Oppenheimer may have dominated last night’s Oscars, two other recent films piqued the attention of the Eskenzi team thanks to their […]
Meet Eskenzi PR International Series – How to succeed with French PR
France, along with the UK and Germany, is viewed as one of the top three European markets for cybersecurity companies looking to […]
How to do successful tech PR in the DACH region – tips from Eskenzi PR’s DACH lead
Having operated in DACH (Germany, Austria, and Switzerland) for over 16 years, we’ve seen first-hand how successful PR in the region can […]
A Guide to the Increasingly Difficult Trade Media Landscape
Like most industries, cybersecurity companies covet space in the trade media. In an industry where security incidents or discoveries are revealed through […]
The Solo Brands Debacle Underscores The Challenge Facing B2B Comms
Last month’s decision by Solo Brands to part ways with its CEO after its much-lauded “giving up smoke” campaign with Snoop Dogg […]
Geopolitics to General Interest: Why Has Cybersecurity Coverage Increased?
According to The Cybersecurity Media Trends Barometer 2024, in both the UK and US, journalists were writing about cybersecurity more than ever […]
Crisis Communications and Cyberattacks – Lessons from 23andMe
In our digital economy, cybersecurity breaches have become a daily occurrence. Organisations of all sizes must therefore conduct business knowing that it […]
What Is Crisis Communication?
In today’s fast-paced and interconnected world, organisations of all types face the potential for crises. From natural disasters and product recalls to […]
Here’s to 28 Wonderful Years of Eskenzi PR!
Happy 28th Birthday Eskenzi PR!! Hip hip hurrah to all those wonderful clients who have trusted us to build up their brands, […]
Keeping a PR strategy moving over the Summer period
The traditional wisdom of PR states that July and August are bad months for news. In the days when the news cycle […]
Considering PR as a career? Here’s why PR is a good career move
If you’ve been considering a career change you might like to explore the possibility of joining the exciting world of PR. For […]
SEO For Cyber Security Companies: How to boost visibility online
Guest post from Wagada In the ever-evolving world of cyber, establishing a strong online presence is essential for your businesses success. With […]