The Eskenzi blog aims to offer up to the minute practical advice on PR, what we’re seeing at the coalface and give an overview of what’s going on in our industry with everyone contributing to the blog – so it’s worth having a read to get an insight into all our various personalities and perspectives. No holds barred so enjoy.
PR vs Marketing: Are PR and marketing the same thing?
Many people get confused about the difference between PR and Marketing. The first thing to know is that they are...
Why I started the Security Serious Unsung Heroes Awards
Blog initially published on the IT Security Guru I don’t typically like awards; let’s be honest, more often than not,...
Advanced Cyber Defence Systems in Dark Reading
Mastering Client Calls: A Guide to Effective Communication
As an agency, establishing strong relationships with clients is crucial for success. Regular and open communication serves as the foundation...
Creating a Buzz Around International Cyber Expo
Most people buy products and/or services from familiar brands; creating a buzz in the press and on social media for...
Keeping a PR strategy moving over the Summer period
The traditional wisdom of PR states that July and August are bad months for news. In the days when the...
What Exactly Is a PR Campaign?
A public relations (PR) campaign is when a series of planned activities are designed and delivered to an audience in...
What is a Press Release?
In simple terms, a press release is when an official statement is delivered either to the public or to targeted...
5 Ways PR Can Help Your Business Grow
A major ingredient to business growth is effective PR. Public Relations (PR) is the practice of managing a business’s communication...
Considering PR as a career? Here’s why PR is a good career move
If you’ve been considering a career change you might like to explore the possibility of joining the exciting world of...
SEO For Cyber Security Companies: How to boost visibility online
Guest post from Wagada In the ever-evolving world of cyber, establishing a strong online presence is essential for your businesses...
Infosecurity Europe 2023: An Eskenzi Debrief
As the sun beamed bright in London this week, the Eskenzi team was hard at work in the halls of...