The Eskenzi blog aims to offer up to the minute practical advice on PR, what we’re seeing at the coalface and give an overview of what’s going on in our industry with everyone contributing to the blog – so it’s worth having a read to get an insight into all our various personalities and perspectives. No holds barred so enjoy.
Unlocking Coverage: How to Successfully Pitch Cybersecurity Journalists in the UK
In the fast-paced world of cybersecurity, getting media coverage is essential for companies to raise awareness, establish credibility, and reach...
Importance of Creativity & Purpose in PR
In our blog earlier this year, we spoke about the foundations of PR. The importance of issuing regular press releases...
RSA 2023’s Hot Topics – well, what I predict.
Melanie Johnson-Holliday The world’s cybersecurity industry will descend on San Francisco in just a few weeks’ time to discuss everything...
The Importance of Cultivating a Positive Working Environment
It’s hard to believe that it’s already been three years since the Covid-19 lockdown. For many, this resulted in being...
The State of Leadership Equality in Cybersecurity
On International Women’s Day, it’s important to celebrate the immeasurable contributions of women of all backgrounds, faiths, races and creeds...
The Power of Newswire Services: PA Media aka Press Association
Ever wanted to say to your client you achieved over 100 pieces of coverage for them in a week? Thankfully...
Eskenzi is bringing Hacker Tales back!
The threat landscape is gaining intensity and the cyber underworld is becoming increasingly more sophisticated with more sinister attacks. To...
Staying Sane in the Age of 24-Hour News
We live in a strange time. We make some of our most effective connections on Twitter, our news app of...
Is ChatGPT All It’s Cracked Up to Be?
The modern landscape of public relations is evolving, and artificial intelligence (AI) is playing an increasingly prominent role. ChatGPT is...
Meeting up at RSA
Can you believe it? RSA is in 11 weeks which, in my opinion, after being at almost every cybersecurity...
Protecting Your Reputation in the Digital Age
In today’s digital world, cybersecurity has become a major concern for businesses and organisations of all sizes. With the increasing...
How to Effectively Communicate the Importance of Cybersecurity
As cybersecurity PR professionals, our role is to help organisations communicate the importance of cybersecurity to their stakeholders. Despite an...