The Eskenzi blog aims to offer up to the minute practical advice on PR, what we’re seeing at the coalface and give an overview of what’s going on in our industry with everyone contributing to the blog – so it’s worth having a read to get an insight into all our various personalities and perspectives. No holds barred so enjoy.
How to master the Analyst Briefing – From the Analysts themselves
The benefit of briefing an analyst is twofold: As they play an important role in influencing a buyer’s purchasing decision,...
Collaboration, Creativity, and Cybersecurity: Our Third Year with Nineteen Group
Written by Melanie Johnson-Holliday, Senior Account Director at Eskenzi PR We’ve, once again, been shortlisted for the ‘Best Use of...
How to Win at Customer Case Studies
Understandably, many elements of cybersecurity within a business are often kept secretive to not allow any sensitive information to get...
How to succeed at Rapid Response in 10 Steps
One of the most successful methods for cybersecurity companies, and a mainstay of PR activity at Eskenzi, is the rapid...
How to Write a Press Release
Press releases are crucial for any business, but more so for cybersecurity vendors because they help build trust, credibility, and...
What Makes a Story Newsworthy?
In the dynamic realm of journalism, where information flows ceaselessly, capturing our fleeting attention is no small feat. Amid the...
Introducing: The Eskenzi PR “How To” Guides
The received wisdom around PR is that everyone considers themselves experts in the subject. Any PR professional will tell you...
Some Really Scary Halloween Costume Ideas (Thank Me Later)
It’s that time of year again! The clocks have gone back and Halloween is upon us. It can be really...