The Eskenzi blog aims to offer up to the minute practical advice on PR, what we’re seeing at the coalface and give an overview of what’s going on in our industry with everyone contributing to the blog – so it’s worth having a read to get an insight into all our various personalities and perspectives. No holds barred so enjoy.
Awards and Speaking Slots: A guide for success & their value
As a cybersecurity PR and marketeer, knowing the many ways you can help amplify brand awareness is becoming more critical,...
Meet Eskenzi PR International Series – How to succeed with French PR
France, along with the UK and Germany, is viewed as one of the top three European markets for cybersecurity companies...
How to do successful tech PR in the DACH region – tips from Eskenzi PR’s DACH lead
Having operated in DACH (Germany, Austria, and Switzerland) for over 16 years, we’ve seen first-hand how successful PR in the...
A Guide to the Increasingly Difficult Trade Media Landscape
Like most industries, cybersecurity companies covet space in the trade media. In an industry where security incidents or discoveries are...
The Solo Brands Debacle Underscores The Challenge Facing B2B Comms
Last month’s decision by Solo Brands to part ways with its CEO after its much-lauded “giving up smoke” campaign with...
Geopolitics to General Interest: Why Has Cybersecurity Coverage Increased?
According to The Cybersecurity Media Trends Barometer 2024, in both the UK and US, journalists were writing about cybersecurity more...
Eskenzi Spotlights: Katrielle Soussana, Account Executive (US)
We’re spotlighting the incredibly talented team at Eskenzi PR, starting with Katrielle! Based on the East Coast, Katrielle is responsible...
Previous Most Inspiring Women in Cyber Winners: Where Are They Now?
Over the last four years, The Most Inspiring Women in Cyber Awards have celebrated some of most inspirational women from...
Nominations Open for The Most Inspiring Women in Cyber Awards 2024
The nominations for the 4th annual Most Inspiring Women in Cyber Awards, sponsored by BT and ThinkCyber and hosted by...