How a Cybersecurity PR Firm Helps a Cybersecurity Business
Cybersecurity vendors have a harder communications job than most. The audience is sceptical, the subject matter is technical, and a single bad […]
31 Years of Cybersecurity PR: What I’ve Learned
And just like that, it’s another work anniversary! Thirty-one years ago today, at exactly the time I’m writing this blog, I started […]
How to Get More From Cybersecurity PR & Marketing Content
“Not another blog about content,” I hear you say, but this one is a little different. Rather than focusing on what to […]
The Content Engine: Why Content Consistency Wins in Cybersecurity PR & Marketing
The cybersecurity industry is guilty of producing more content than ever. Blogs, research, thought leadership, social posts, videos, reports and press releases […]
How Cybersecurity PR Builds Trust with Journalists
In last week’s blog, we explored why community matters for cybersecurity PR professionals and the value of immersing ourselves in the cybersecurity […]
What Defines a Good Cybersecurity PR and Marketing Firm?
A good cybersecurity PR and marketing agency combines deep technical domain knowledge with a trust-first mindset to cut through market noise. Using […]
What Makes a Successful Cybersecurity PR Spokesperson?
There is no shortage of smart people in the cybersecurity industry. Engineers who can reverse-engineer malware in their sleep, researchers who have […]
AI Isn’t Destroying Journalism. It’s Raising the Bar
Ever since artificial intelligence (AI) burst into the mainstream, there’s been no shortage of headlines predicting the end of journalism, PR and […]
Cybersecurity PR in Summer: Why Coverage Never Slows
Every year, the same assumption creeps in around late May: PR goes quiet over summer. Journalists are on leave, news desks slow […]
Cybersecurity PR Meets Marketing: Eskenzi PR & Bora Partner
Why Cybersecurity PR and Marketing Work Better Together For cybersecurity companies, having a great product is only half the battle. Building trust, […]
Cybersecurity PR: Turning Technical Founders into Trusted Thought Leaders
A few weeks ago, I had the absolute pleasure of running a cybersecurity PR and communications workshop alongside my Eskenzi colleague, Beth, […]
Why Infosecurity Europe 2026 Was a Masterclass in Experience-Led Cybersecurity Communications
Forget the generic blue stand. Forget the lengthy whitepaper. In 2026, the cybersecurity brands winning hearts and minds at Infosecurity Europe 2026 […]