The Eskenzi blog aims to offer up to the minute practical advice on PR, what we’re seeing at the coalface and give an overview of what’s going on in our industry with everyone contributing to the blog – so it’s worth having a read to get an insight into all our various personalities and perspectives. No holds barred so enjoy.
Does My Company Need A Cybersecurity PR Firm?
Managing your company’s reputation in the cybersecurity sector is no small task. With threats evolving daily and media scrutiny intensifying,...
Why Technical Translation Matters in Cybersecurity PR
Every day, cybersecurity teams uncover genuinely important research, whether that’s a novel attack technique, a critical vulnerability, or a shift...
How a Cybersecurity PR Firm Helps a Cybersecurity Business
Cybersecurity vendors have a harder communications job than most. The audience is sceptical, the subject matter is technical, and a...
31 Years of Cybersecurity PR: What I’ve Learned
And just like that, it’s another work anniversary! Thirty-one years ago today, at exactly the time I’m writing this blog,...
How to Choose a Top Cybersecurity PR Firm
Choosing the right PR partner can have a major impact on how a cybersecurity company is perceived by journalists, customers,...
How to Get More From Cybersecurity PR & Marketing Content
“Not another blog about content,” I hear you say, but this one is a little different. Rather than focusing on...
The Content Engine: Why Content Consistency Wins in Cybersecurity PR & Marketing
The cybersecurity industry is guilty of producing more content than ever. Blogs, research, thought leadership, social posts, videos, reports and...
Cyber Security PR: A Comprehensive Guide
Cybersecurity companies operate in one of the most crowded and competitive technology markets. New vendors, products and threat research appear...
How Cybersecurity PR Builds Trust with Journalists
In last week’s blog, we explored why community matters for cybersecurity PR professionals and the value of immersing ourselves in...
What Defines a Good Cybersecurity PR and Marketing Firm?
A good cybersecurity PR and marketing agency combines deep technical domain knowledge with a trust-first mindset to cut through market...
Why Community Matters for Cybersecurity PR Professionals
Community is at the heart of everything we do at Eskenzi PR, instinctively. It may seem strange that, as a...
How Cybersecurity PR Helps Vendors Win Industry Awards
Cybersecurity awards are more than trophies for the office shelf. A respected industry win can strengthen credibility, support sales conversations,...