The Eskenzi blog aims to offer up to the minute practical advice on PR, what we’re seeing at the coalface and give an overview of what’s going on in our industry with everyone contributing to the blog – so it’s worth having a read to get an insight into all our various personalities and perspectives. No holds barred so enjoy.
What Makes a Successful Cybersecurity PR Spokesperson?
There is no shortage of smart people in the cybersecurity industry. Engineers who can reverse-engineer malware in their sleep, researchers...
AI Isn’t Destroying Journalism. It’s Raising the Bar
Ever since artificial intelligence (AI) burst into the mainstream, there’s been no shortage of headlines predicting the end of journalism,...
Cybersecurity PR in Summer: Why Coverage Never Slows
Every year, the same assumption creeps in around late May: PR goes quiet over summer. Journalists are on leave, news...
Cybersecurity PR Meets Marketing: Eskenzi PR & Bora Partner
Why Cybersecurity PR and Marketing Work Better Together For cybersecurity companies, having a great product is only half the battle....
Cybersecurity PR: Turning Technical Founders into Trusted Thought Leaders
A few weeks ago, I had the absolute pleasure of running a cybersecurity PR and communications workshop alongside my Eskenzi...
Why Infosecurity Europe 2026 Was a Masterclass in Experience-Led Cybersecurity Communications
Forget the generic blue stand. Forget the lengthy whitepaper. In 2026, the cybersecurity brands winning hearts and minds at Infosecurity...
Should Cybersecurity Vendors Still Exhibit at Trade Shows? We Think So
Last week, the Eskenzi PR team was on the ground at Infosecurity Europe 2026, and Excel was packed. The conversations...
Cybersecurity Marketing Is About Building Trust with CISOs
At the 4th Cyber 100 Club during Infosecurity Europe 2026, Eskenzi PR co-founder Yvonne Eskenzi joined Clive Room of Pulse...
Infosecurity 2026 – Getting the Most PR Out of It!
It’s been 31 years since I first started going to Infosecurity – not as a visitor but as the official...
Cybersecurity – The Importance of PR
Ask ten people what a PR campaign is, and you’ll get ten different answers. Some will say it’s getting into...
The PR Spring Clean – it’s never too late!
It’s that time of year again (or it might be a little late now, who knows), when the little lambs...
Is Burnout A Badge of Honour in Cybersecurity?
On the 13th April 2026, several vendors and analysts sat down with CISOs from some of the country’s leading organisations...