The Eskenzi blog aims to offer up to the minute practical advice on PR, what we’re seeing at the coalface and give an overview of what’s going on in our industry with everyone contributing to the blog – so it’s worth having a read to get an insight into all our various personalities and perspectives. No holds barred so enjoy.
Exorcise the Jargon: A Halloween Cybersecurity PR Guide
With Halloween just days away, the ghouls are out. But nothing sends a shiver down a security journalist’s spine quite...
A Cybersecurity PR Agency Celebrates 10 Years of Unsung Heroes
There are many skills involved in cybersecurity PR. As we discovered while preparing for this year’s Security Serious Unsung Heroes...
Why Is Cybersecurity PR Important?
Reputation Management and Protection In a highly competitive and scrutinised industry, cybersecurity PR plays a vital role in protecting a...
Why Cybersecurity PR Matters for Analyst Relations
Building relationships with cybersecurity analysts is essential for vendors looking to strengthen their reputation, demonstrate expertise and stand out in...
AI Agents and Public Trust: What It Means for Cybersecurity PR & Communications
Mention “AI agents” and it doesn’t take long before someone jokes about them taking over the world. Behind the dramatic...
What a Good Cybersecurity PR Agency Should Do
A good cybersecurity PR agency should do more than simply secure media coverage. It should understand the challenges facing your...
Why the AI Boom Makes Cybersecurity PR More Important
AI is a beneficial and necessary tool for both PR agencies and cyber companies. Organisations need specialist Cybersecurity PR because...
What Do CISOs Really Want? We Asked Them
Cybersecurity PR and marketers spend a lot of time trying to answer one question: how do you get a CISO’s...
Cybersecurity PR: Balancing Business with Art School
Can You Run a Cybersecurity PR Agency and Pursue a Hobby? I’m going back to school. Art school. Crazy, I...
Does My Company Need A Cybersecurity PR Firm?
Managing your company’s reputation in the cybersecurity sector is no small task. With threats evolving daily and media scrutiny intensifying,...
Why Technical Translation Matters in Cybersecurity PR
Every day, cybersecurity teams uncover genuinely important research, whether that’s a novel attack technique, a critical vulnerability, or a shift...